Your deck and your data room must tell the same story
A common diligence friction point is narrative drift: the deck shows one retention story, the management pack shows another, and support tickets suggest a third.
Before you open the room, pick a short list of claims you are willing to defend and map each claim to a primary source. If a slide cannot be sourced, rewrite it.
This is not about making numbers prettier. It is about making sure the first investor who digs deeper finds the same story you told on the call.